Everything You Need To Know About The World Cup How to Use Free Ecommerce Templates and Still Look Like a Pro

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How to Use Free Ecommerce Templates and Still Look Like a Pro

Competition among e-commerce solutions is a boon for merchants, especially new ones. Due to competition, many shopping cart companies have started offering free products. These products include free e-commerce templates, free live chat software and content sliders.

Many new merchants are still apprehensive about using free ecommerce templates. I can hardly blame them. When shopping cart solutions started offering free template designs for free, they looked like they were designed by the same octopus that was still picking the winning teams for the 2010 World Cup Finals.

Since then, designs of free e-commerce templates have improved considerably with the trend moving towards clean and simple designs. There are more color variations available now and some newer designs are themed so merchants don’t need to think that hard about which templates to choose.

But how a page looks doesn’t just depend on free ecommerce templates. There are other elements available for free that can also contribute to the visual aesthetics and purpose of a page.

One such element is the content slider. We all know that images help draw attention and help make a page more ‘sticky’. If a page is more sticky then visitors may tend to stay longer and look around. And what can be better than attractive images if not attractive moving images. As gimmicky as it sounds, a combination of moving images along with functional or purposeful content can pique a visitor’s interest.

Content sliders are an option available with many ecommerce solutions and are available for free. Merchants can manipulate the size of the slider window, assign links to each slide and place them on the main page and category pages as well. Some may say this is a form of cross-selling and they may have a point.

Make sure you don’t overcrowd the designs and text on the slider images. Remember, just like everything else on the page, they must be functional. A question I usually ask myself before adding anything to a page is what do I want visitors to do after they see this. That helps me keep things in focus.

So before you choose a free ecommerce template, think about how you want your page to look as a whole. If you have no idea, browse other stores first. But remember that many shops have been around for a while and would probably have custom templates by now. Don’t let that stop you. With a good eye, and a combination of free elements from your shopping cart provider, you too can have a decent site design without much fuss.

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