Is The United States Going To The World Cup 2011 FIFA Women’s World Cup – Where Is the Media Coverage?

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2011 FIFA Women’s World Cup – Where Is the Media Coverage?

If you’ve been paying attention to all the news about the upcoming FIFA Women’s World Cup, then you’ve been looking in places the rest of us haven’t.

The first Women’s World Cup was held in 1991 and is recognized as the most important event in the women’s football calendar. It is held every four years. The last World Cup was held in 2007 in the United States after an outbreak of SARS in the original host country China forced a change of venue. The German team was the eventual winner beating Brazil 2-0 after not dropping a single point throughout the tournament. It will be held in Germany in the summer of 2011.

Compared to the same time before the men’s FIFA World Cup last year, there was very little in the press and relatively many negative jokes about women’s football, even from a female radio presenter on the country’s number one radio station, Eins Live.

The male game makes a lot more money than the female game but in this day and age is this obvious gender discrimination? Germany seem to be leading the charge away from the Women’s World Cup despite having the most to gain in revenue. These are dedicated athletes like any other. Do they have the “misfortune” to be a woman at a time when the men earn top dollar in their sport? Even the famous British underdog support mentality doesn’t seem to help. In the language of the current champions, German, “Schadenfreude”, a word that does not seem to have an English translation but means the enjoyment of watching others put down, is clearly in effect.

When I investigated I was told by the TV stations I have asked that they think there are far too many more important sporting events planned in the summer. The world championship, where countries compete, does not automatically appear as a headline. No war no death and just healthy competition? We complain that other societies consider women to be second class citizens, are they guilty of the exact crime?

I will follow the game and I’m sure at some point when people realize that the women are just as capable of evoking excitement, commitment and competition as men, the rest will follow.

The FIFA Women’s World Cup starts on 26 June 2011, in the city of Sinzheim, Nigeria v France.

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