The Most Expensive Cup Of Coffee In The World The Benefits Of Coffee Cup Advertising

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The Benefits Of Coffee Cup Advertising

Advertising of branded coffee cups and paper cups has been shown to give a more positive perception of a brand. Coffee is among the most consumed beverages in society. People drink an average of 3 cups of coffee a day. Coffee cups are a great opportunity to expose your brand to mass audiences in a cost effective way.

You may not believe it but coffee is the world’s most valuable trading commodity after oil. Plus so many cafes add a unique caffeine rush to your advertising campaign. Advertising paper cups will bring good results to your business. The price of the cup on the takeaway coffee suggests around 40% of the hard costs to make the coffee. So imagine how much you can save on your bottom end costs. Imagine 100,000 small billboards delivering your clients message directly into the hands of your country’s top wage earners. That’s okay. Cup advertising literally gets your advertising campaign into the hands of thousands of users every month. Right from the espresso machines, to the elevators, desks and lunchrooms of corporate people, coffee cup advertising provides the ideal “guerilla marketing” tactic for your client. Paper cups provide a funky and effective advertising medium that is perfect for advertising your website addresses or products and services as part of an effective multi-channel campaign.

Also, coffee cups draw attention. It conveys your message effectively with a read through ratio of 95% – giving the highest reader retention rates in advertising. By turning to paper cup advertising, you not only build awareness through repeated impressions as coffee drinkers usually buy their daily coffee from the same place, you also achieve a positive brand perception by coupling your message with consume caffeine and warm drinks. In general, people on the go consider advertisements as welcome distractions so they accept them positively. Furthermore coffee cups promote customer loyalty, which is something that cannot be replaced. Customers who receive free items after they make a purchase usually stay loyal to the company. The company that gives out freebies like logo coffee mugs is somehow seen as more stable. Customer loyalty also goes beyond repeat business as loyal customers praise the businesses they like best.

You might be a little worried about another company’s brand on your paper cup. But you shouldn’t. Firstly, coffee suppliers have been advertising on coffee cups for many years and how has that been of any benefit to you? That’s right, it hasn’t! Secondly, the campaigns show a good and lively image. Surveys show that customers are curious and interested in the quality and uniqueness of advertised paper cups.

Being aware of the benefits, many business owners are now turning to coffee cup advertising to grow their business. They distribute the coffee cups at train stations, motorway service stations, universities, airports and many other locations. With no more expensive packaging costs and an endless supply of vibrant coffee cups to use in the store, the bottom line could be making a turn for the turn up.

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