What Place Did Colombia Get In The World Cup Demand Higher Quality in Your Cup of Joe!

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Demand Higher Quality in Your Cup of Joe!

A cup of coffee isn’t just a cup of coffee anymore, and it’s in your best interest to pay attention to what you drink every day. You may have already noticed that the prices in the coffee market are lower than they have been for years, but it still raises the question of why much of the coffee that is produced tastes lower than the expectation?

It seems that falling coffee prices around the world should be a good thing, especially as it gives the consumer the opportunity to buy higher quality beans at a cheaper price. Strangely enough, many of the coffee beans available for purchase are worse than they have ever been, and it appears that a number of coffee production companies are substituting lower quality beans in their pre-roasted coffee. This information has been reported by the International Coffee Institute, which is a global trade group.

It is also important to consider the purity of your cup of Joe, which would account for the ratio of other debris to the actual fresh beans. Some of this debris could be rotten beans or twigs, and it appears that much of the commercial coffee sold contains more of this excess waste in the coffee beans than ever before. This has caused the International Coffee Organization to put new rules in place over the last few years, which require coffee exporting countries to either stop selling coffee or improve the product which they export. This is great news for coffee drinkers because the standards are being raised to be higher than what the FDA in the United States considers appropriate. The FDA actually allows moldy or immature coffee beans, grit, and other debris to make up 30% of a cup of regular coffee. Terrifying!

Still, the drop in coffee prices around the world will affect the quality of the coffee you drink every day. Maxwell House, which is produced by Kraft Foods, reveals that their second largest coffee supplier has now become Vietnam, which produces some of the lowest quality and cheapest beans worldwide. These are Robusta beans (as opposed to the higher quality Arabica), and are considered the lower quality beans, which also contain more caffeine. The biggest supply country for Kraft at the moment is Brazil, the second best was Colombia, but it is now Vietnam.

Kraft claims to have purity standards for all the coffee they buy, which are supposed to be stricter than the FDA standards, but they don’t provide any details on what purity standards they use for their coffee. Since Kraft and other commercial coffee companies are such large importers of Vietnamese coffee beans, it is hard to believe that these companies produce a unique and superior product that is free of debris.

The truth is that Vietnamese coffee is a lower quality bean, so if you’re hoping to get a delicious taste and flavor in your cup of Joe, we recommend you buy premium organic coffee beans that are freshly roasted.

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