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Famous Advertising Slogans – The Most Successful Advertising Slogans of All Time!
What are some advertising slogans that make them so successful? You know what I’m talking about. There are those you heard years ago and will never forget, like “Just do it!” Nike. and then others that make you wonder what they were even thinking. So what is it about certain slogans that makes them stick in your mind and remember the brands for years? Well, the following is a list of some of the most popular advertising slogans as well as the reasons for what makes them so memorable.
10 of the Most Successful and Famous Advertising Slogans of All Time:
1- AT&T: “Reach Out and Touch Someone”
2- Nike: “Just Do It”
3- AllState: “You’re in Good Hands”
4- Geico: “Fifteen minutes could save you 15% or more.”
5- Almond Joy/Mounds: “Sometimes you feel like a nut, sometimes you don’t.”
6- Maxwell House: “Good to the Last Drop”
7- Wheaties: “Breakfast of Champions”
8- Campbell’s Soup: “M’m! m’m! Good!”
9- Kellogg’s Rice Crispies: “Snap! Crackle! Pop!”
10-And last but not least, the short but sweet, “Got Milk?” By the Milk Campaign which started in 1993.
3 Common Characteristics of Famous Advertising Slogans:
1- They are Durable and Recognizable: Sometimes this can be annoying, but let’s face it. A successful advertising slogan is always memorable and seems to have a way of sticking in your head. This should be your goal too. So here are some of the most common and effective ways to do it:
– Alliteration: This is the repetition of the first consonant sound in two or more words within a sentence or phrase. For example, “You will never put a better piece of butter on your knife.” This is an advertising slogan from Country Life Butter.
– Made up words: Another technique you can try is to come up with a fun, new word to be clever and stick in the minds of your audience, like “Epileather” by Louis Vuitton, or “Innervigoration” by Gordon and Tonic.
-Puns: A pun is a play on words that can be funny and unique and another great way to stand out from the crowd and be remembered. A great example of this would be Moss Security’s slogan, “Alarmed? You Should Be.”
2- Call Brand Name: This is another important feature of an effective advertising slogan. It is so important that your slogan helps your audience remember your brand name and who you are or what you stand for. So try saying something that can incorporate your company name like, Kay Jewelers’, “Every kiss starts with Kay.” or Charmin’s, “Don’t squeeze the Charmin.”
3- Focus on Benefits over Features: Another thing to hone when working on your copy for an advertising slogan is to include the main benefits of your products or services. For example, the slogan written by the Mercedes Benz company, “Engineering like no other car in the world,” makes a clear statement to the customer that a Mercedes will be made better than any other car out there. !
With every advertising campaign you do, it’s important to always focus on the benefits over the features. As they say, “Sell the sizzle, not the steak!” Listen to emotions not details and features to ensure you create a famous advertising slogan that will be memorable and successful for years!
So if your ambition is to create a winning brand with a catchy and memorable advertising slogan, make sure it’s unique and related to your key benefits and company name and you’ll be sure to have a winning catchphrase. that everyone knows and remembers 10 or even 20 years from now!
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