What Time Is The World Cup Draw In Usa Recession Proof Products – Marketing Luxuries Vs Essentials – Read This For a Laugh Or Maybe Not?

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Recession Proof Products – Marketing Luxuries Vs Essentials – Read This For a Laugh Or Maybe Not?

Market Saturation: There are 100s and 1000s of new vitamins, juices, lotions and drinks all talking about a miracle story and business opportunity on the ground floor. Do customers really believe the claims? Are they ready to part with their hard-earned dollars and buy another “me too” product? Do your customers consider your product a luxury item? When finances are tight, what kind of products suffer? Are there everyday staple products that people have to buy no matter what the economy is doing? Yes, but that’s still not enough to get someone’s attention. It has to be a better mousetrap so to speak. Don’t worry, I’m not talking about Soap, laundry detergent, and toothpaste! If you’re willing to read on, you might laugh a little, but the market potential will get your marketing wheels turning.

I have been in the Direct Selling and Network Marketing Industry for many years. I have been extremely successful in marketing a very unique glyconutrient complex for over 15 years. Needless to say, I wasn’t looking for another business but I was intrigued by this health technology integrated into a common everyday product that millions of women around the world must use at least once a month . Have you guessed what it is? That’s right, Feminine Sanitary Napkins.

I had to laugh: A friend of mine called and told me about a company that has successfully launched and sold millions of Feminine Sanitary Napkins over the past 11 months. My first reaction was to laugh. “You’ve got to be kidding, I said. It’s quite humiliating when my wife asks me to go to the grocery store and pick up some “things” for her.” That’s what my wife and I call them, “things.” So I venture out into the night and pick up a box of things along with $20 of other things I don’t need in order to hide her things in the cart!

Here’s the Thing: I started thinking about these things and realized from a marketing point of view it was pure brilliance. I have Five Criteria that are important to me when evaluating a product or opportunity for the Network Marketing industry. They are as follows:

1. Is it Emotional? My first emotional reaction was laughter. But as a product category, try pulling it off and watch the response. With all the concerns about the health issues related to feminine hygiene this remains a very emotional issue. Women are concerned about their health and are looking for solutions for themselves and their children.

2. Is it Unique? If your only selling point is unique and proprietary that’s not good enough. Cost is always a factor no matter how good it is. But if it’s Unique, proprietary and a necessary staple that’s comparable in cost, that’s huge! This product is unique because the absorption is incredible, not to mention a proprietary Ion Strip that provides a solution for odors and germs. A great idea not to mention the life-changing health consequences. The testimonies are incredible.

3. Is it Consumable? If it’s not an expense, you have no resales, and you’re out of business. Women have to buy this product, all over the world every month, whether they want to or not. No luxury here.

4. Is it Stable? I doubt that the Sanitary Napkin market will cease to exist anytime soon. It is a stable, traditional, staple product that will continue to be used long after we are all gone.

5. Is it Timely? It’s not like Feminine Sanitary Napkins are a trendy product – sanitary napkins have been around for years. The question is this; From a Marketing perspective, if the napkins are better and the business just launched in the US, is it timely? Is it timely, that a product that deals with the emotional issues of women’s health is available now? Both are true. With over $200 million sold worldwide in other countries, it is proof that the timing for the US, Canadian and Australian markets could not be better.

The Me Too Blues: The Network Marketing Industry is saturated with “me too” products and over hyped sales pitches as “ground floor” opportunity. A company is only bottom floor when it can rise above the competition. In other words, you can’t have ten companies starting with the same product and call it the “ground floor.

When push comes to shove, when money is tight during a recession, consumers drop what they consider “luxury” products. Month is more than money, and in many cases nutritional supplements, skin care products, gadgets and gizmos that aren’t staple products or absolutely necessary take a back seat. I’d rather be selling products that people have to buy every month, whether they want to or not. This creates a less resistant atmosphere for marketing a product or business.

Not a Flash Business: The business model and product are not flashy and complicated. It’s simple and appeals to busy stay-at-home Moms with huge workloads, challenging children, and household responsibilities. Ask a Mum with three kids to go out and draw circles twice a week after getting beat up with everyday life! No way. With this product, I believe that a busy, average mom or any person can create a huge network and residual income while working from home or sitting in Play Land at the Mall!

Baby Boom Baby: If you’re not convinced that marketing feminine sanitary products is your cup of tea, how about baby and adult diapers, a 20 billion dollar market worldwide. These products will be released later this year with proprietary ion technology. The combined disposable diaper and sanitary napkin markets easily represent $50 billion by 2010 with one company controlling 70% of the market.

With all that said, I no longer actively promote these products and business. I’m working with a business launch that includes Talk Radio Network with access to 30 million monthly listeners and a cutting-edge Nutragenomic product. Some lucky early adopters and savvy marketers are going to love this.

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