What Time Is The World Cup Soccer Game Tomorrow Can this German Business Weekly Lie-Executive Coaching as a Corporate and Career Tool

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Can this German Business Weekly Lie-Executive Coaching as a Corporate and Career Tool

The author Sebastian Matthes dedicates the second part of his series “Jobs with a Future”* in the current issue of the German business weekly “Wirtschaftswoche” to the service industry. Under the heading “The New Generation of Assistants” he briefly outlines the growing role and growing importance of executive training in Germany.

This phenomenon, already recognized in the USA and the UK, is quickly taking root in the German corporate world. The economy here is also volatile. The demand for professional performance is increasing enormously, while at the same time the reliable parameters of the world of work as we know it are changing enormously. Anyone looking to stabilize or expand their career options must maintain a reliable performance record. More and more managers find themselves needing a neutral “base” to stay focused on their internal big picture and maintain their peace of mind while surviving under the constant pressure to once again exceed last quarter’s business goals. It is more than just a matter of maintaining the status quo. Many managers feel empowered by their work with their coaches to achieve remarkable improvements in performance by removing ineffective management or behavior patterns, as well as limiting internal beliefs.

Who else in the manager’s immediate vicinity has no agenda of their own? A superior? A colleague? The HR manager? Not likely! That’s why Thomas DeLong from Harvard Business School called executive coaches, ‘truth speakers’, and recognized their neutrality in devoting themselves to the coaches’ agenda alone. That’s why more and more managers in the USA and the UK are consider a coach as a worthwhile investment in their own career development, although most coaches are still employed by corporations.

Trainer is not a protected professional designation so the question of training and certification will certainly become more important in 2007. This is also true of the debate between those who wish to see training (and the training of trainers) in a context which n more based on psychology, and those who insist that there is a clear difference between training, consultation, therapy and mentoring.

Trainers employed by a corporation must perform a delicate balancing act between themselves, their direct client (ie the corporation) and the trainee (ie the employee). Someone who seizes the opportunity for such a spectacular growth sometimes dreams a very different dream than expected! Although the corporation may see this as something harmful, in the end training still benefits the company and the individual. The company benefits by empowering their managers to achieve their full potential, leading the company to greater success. The individual receives the necessary support to define their authentic professional (and private) path, and continue along that path with more focus and confidence.

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