When Did Scotland Last Qualify For The World Cup Use Tea to Differentiate Your Business

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Use Tea to Differentiate Your Business

In the vast sea of ​​shopping monotony, making your small business stand out is essential. Differentiating your small business doesn’t have to be difficult. A 5,000 year old potion is an easy way to help give you an edge over competitors. A simple cup of tea can help your business stand out in a crowd.

Although the majority of tea consumed in the United States is iced, a hot cup can be a simple and effective way to help customers remember and return to your business. Tea has gone through a renaissance and is more popular than ever. Health concerns are among the main reasons for its growing popularity. Tea is the most popular drink in the world (apart from water). Even in the US, it is the 6th most popular drink, behind water, soft drinks, coffee, beer and milk.

Offering new and different varieties can help customers remember your business. If you are thinking of offering or increasing a selection, the types of tea to serve may be your first question. Ideally, serve a few varieties, including flavored black, herbal, green and decaffeinated teas. At least offer one type of black tea, a breakfast variety is good at any time of the day. Most of the tea consumed in the USA is black tea and the two most popular types are English Breakfast and Earl Grey.

If you own an Irish Pub, serve authentic Irish tea. Maybe Barry’s or Punjana, both of which are still produced in Ireland. If you own a health-oriented restaurant, try Rooibos, which is herbal and the latest to be popular with tea drinkers. Rooibos, also known as red tea, is an herb unique to the Cedarburg Mountains of South Africa. Rooibos brews red in color and has a unique sweet nutty taste.

Do you have a cafe with a Russian or French accent?. Then try PM Kousmichoff & Sons, or Kusmi Tea, which dates to 1867 in St Petersburg, Russia. This is the only ancient tea company that still makes the original Russian blends from the last century. Today, the product is produced in France. Kusmi still comes in the original pre-Bolshevik Russian Revolution packaging. All products come in English and French packaging.

Do you serve Indian food? Then Dilmah would be a good choice. This brand will be a new experience for almost all of your customers. Dilmah is grown, selected and packed by hand in Ceylon (Sri Lanka), the world’s best tea producer. It is fresh, rich and full of flavour. The tea is a good introduction to new tea drinkers.

Does your business have a Scottish focus? Then, serve Scottish Blend, introduced in 1990 and among Scotland’s favorite tea brands. Scottish Blend was launched as the first specially blended tea for Scotland. By 1998, Scottish Blend had become Scotland’s second largest tea brand.

Do you have a unique American cafe? Look for a local artisan tea company. With the revival of tea, artisanal products are sprouting up in many communities.

Even if you own a bookstore or other retail business, you can use different brands as themes during the year. Leading up to St. Patrick’s Day, serve up authentic Irish tea.

Before choosing and serving a brand or variety of tea, try some yourself and decide what tastes best. Maybe even get some of your staff to taste the tea. Offering brands that customers cannot easily get locally. This makes it a new experience for your customers and differentiates your business. You can also offer to sell the tea to customers.

You can get the tea from some specialist retailers and on the Internet. When you buy the tea, try to do some cross-promotion in exchange for a discount.

Differentiating your business can go a long way towards making it a memorable experience for the customer and ensuring a return trip.

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