When Is The Next World Cup Of Ice Hockey Dietrich Mateschitz: Red Bull Founder and Marketing Master

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Dietrich Mateschitz: Red Bull Founder and Marketing Master

Since it was founded in 1984 by an Austrian entrepreneur called Dietrich Mateschitz, together with his partner Chaleo Yoovihya, Red Bull has become a dominant force in today’s global trade network. They have become a brand that is as far-reaching as it is dynamic; a premium product, a powerful force of entertainment, and the use of effective marketing have all enabled Red Bull to become the hugely popular brand it is today. Marketing lessons from Red Bull are many; this article will present and analyze some of these lessons.

One of the main ways Red Bull has become such a marketing phenomenon is by sponsoring, and thereby associating themselves with, a wide range of extreme sports events and other spectator entertainment venues. In this way they have been able to literally integrate themselves, as a brand, into the very fabric of a certain number of different spectator/extreme/active sports. Basically, this is one of Red Bull’s most important marketing lessons; if you can succeed in making consumers automatically associate your brand with a mainstay of their entertainment preferences, then you will have created a consumer-product bond that is much stronger than more typical or simpler forms of brand loyalty. Some of the sports and events that Red Bull has sponsored and associated with include:

1. Red Bull Stratos:

Red Bull Stratos was a project whose mission was to send a man floating up into the atmosphere attached to a helium balloon, before allowing him to plunge back down to earth. The man who accomplished this feat was an Austrian sky diver called Felix Baumgartner; on October 14th, 2012, this brave soul was elevated to 127,851 feet above the ground and then allowed to free fall from his capsule. Felix Baumgartner was the first human ever to break the sound barrier while descending without an engine to power them or specialist craft to gather them as they fell. The successful mission was launched out of the Roswell International Air Center in Roswell, New Mexico, and was also referred to by some during its conception as the “mission to the edge of space.”

This project was a great example of Red Bull’s marketing genius; by associating their brand with this incredible feat of human courage, potential, and spectacle, they were able to create a huge promotional event out of this entire project. People all over the world are aware of this event because of how incredibly daring it was, and because of how sophisticated and impressive the engineering behind the technology was. It was such an impressive embodiment of human ability and possibility that it’s hard to believe that at the end of the day it’s basically a huge endorsement of Red Bull and all the amazing things it can do for its consumers.

2. Red Bull Crashed Ice:

“Crashed Ice” is a world tour sponsored by Red Bull which includes the winter extreme sport known as downhill ice cross. It is a downhill ice skating sport that uses massive courses with terrifyingly steep vertical drops as well as tricky turns that some of the world’s leading ice skating athletes (amateur ice hockey players and usually professional). These courses are technically advanced, featuring state-of-the-art freezing systems that circulate an extremely cold chemical solution through piping beneath the track. In this way, the designers and builders of the track are able to freeze water at a uniform thickness even on very steep parts of the course.

“Crashed Ice” is a great example of how this company sponsors only the most fun to watch and extreme events, so that its brand recognition and authenticity remain high. This event is such an amazing sight to see because of the intense speeds, and the high risk of navigating down one of these dangerous routes, and it is for these reasons that Red Bull would try to use the event this for promotional ability.

3. Red Bull Air Race World Championship:

The first official annual season of the Red Bull Air Race World Championship debuted in 2003, and has taken place every year since. This hugely popular event features aircraft pilots from all over the world, all competing for the title of World Champion racing pilot. These fearless pilots use high-performance aerobatic aircraft, some of which include the MXS-R, the Corvus Racer 540, and the Zivko Edge 540. These high-tech aircraft can travel at top speeds of around 260 mph, all of which have a wingspan of less than 25 feet across. During a race trial, an individual racer navigates his way through a course of aerial pylons (vertical columns that determine the path a racer must follow), in an attempt to achieve the fastest possible time.

The Red Bull Air Race is perhaps the most important element of this company’s extreme sports marketing campaign, due to the fact that this Air Race World Championship is an annual event, and is therefore a continuously operating marketing tool that can Red Bull rely on it. years to come. This event has gained so much international fame, largely because it is televised in many parts of the world. This gives the Air Race World Championship a huge advantage in terms of its ability to generate hype for the product, and demand for it as well.

In addition to the huge amount of money and resources that this company invests in this type of extreme sports marketing, they also invest in their more mainstream advertising as well. They are responsible for one of the most memorable advertising campaigns of recent times; the advertising slogan “Red Bull gives you wings”. With this combination of effective mainstream advertising combined with more specialized marketing, Red Bull has transformed itself into more than just a brand. It has become a corporate powerhouse, with interests that over the years have become much wider than the relatively simple energy drink that started all their ascent to success. Marketing lessons from this company are numerous in number, and very significant in terms of what they can teach advertising professionals and businesses to be truly effective in creating an image for their brand.

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