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Charge Your Imagination (3)
As we move into the year, it is necessary for professionals to put their Imagination to work as they plan strategies for business excellence this year. To help them do a good job, IMAGINE (as a person) started an inspiring message on Vision 2030. This is the conclusion of the message.
Dear professionals, have you noticed this? Every event that brings the world together garners global attention and promotes peace, joy and harmony. Look at the Football World Cup and the Olympics. Nations are clamoring to support them. In 2030, there won’t be a single host. Events and games will be held in different parts of the world at the same time. Technology will make that possible, and people will watch events in electronic palm devices.
Technology will compress the world into your hands. FIFA is already moving in this direction with the dual hosting of the 2002 Japan-Korea World Cup. In 2030, the World Cup will be played in a world of many nations, no longer in a nation of many cities. The Olympics will also transform. No longer Moscow 80, Barcelona 92, Atlanta 96, or Sydney 2000. It will be Global 2030. I’m IMAGINE. I inspire people.
By 2030, power will change hands, from governments to citizens, corporations to workers, professionals to customers, clergy to the laity, men to women, and from man to technology. Business Schools will go global from B-Schools to G-Schools, producing global managers. These MBA’s will work for global corporations. Labor and capital will turn to the best opportunities unhindered by One World and lubricated by global money.
Some global corporations have already caught Vision 2030. You can perceive that from their promotions. Instinet, Reuter’s company, says: “The bigger the crowd, the better the performance. A world of buyers and sellers who are ready to trade “And I add, without setting or hindrance. It will be so in 2030. Mega corporations will control global presence in 2030, if not more. They will be OMNI. They already speak the global language. HSBC’s financial services group says it is “your world of financial services. Wherever you are in life, HSBC will be there for you”. Lufthansa, the German airline says, “we take you closer to the world”. What world? One World of course, which is the name of an alliance of airlines. The Allianz Group, Europe’s leading insurer says, “Wherever you are, whatever you do, the Allianz Group is always by your side”. That is the language of 2030 which is already being used today. IMAGINE. I inspire people.
Global corporations will rule the markets in 2030. They are already merging – Daimler Chrysler, AOL-Time Warner, Glaxo-Smithkline, PriceWaterhouseCoopers, Hoechst Rhone-Poulenc. These are corporations of today, reinvented for 2030. The race on.TIME Magazine says, “Step out of your world”. To that I add, Step into One World. The Economist says it is “the global cocktail, shake and excitement”. To which I add, start drinking that cocktail for 2030. The International Herald Tribune has global eyes. No wonder, it is the world’s daily newspaper.
To tickle your Imagination of the world of business in 2030, see the advertisement that ran in the newspaper AMSER: “Global markets. Global communication, global technologies”. The direction is globalization for One World in 2030 when man operates commercial flights to the moon. The power of your Imagination, technology, and globalization will mark the year 2030 for your business.
More changes will come in 2030. There will be no Third World, Developed or Developing Countries. The world of business in 2030 will be powered by imaginative entrepreneurs, controlled by mega-corporations, greased by global money, and served by global managers who are essentially a network of visionary managers which works worldwide. Many professionals will then be multilingual, speaking many languages.
Milton Moskowitz conveys this multilingual trend clearly in his book, The Global Marketplace, where he wrote this about the international oil company Shell: “Geritt A. Wagner, Dutch who spoke five languages fluently and was the head of Shell from 1972 to 1977, once Mr. the company is one of the three most truly international organizations in the world. The other two he was thinking of were the Catholic Church and the United Nations.
In 2030, the United Nations as a body will not exist. The name will change to Nations United. There is a difference. The first is an assembly of representatives of a nation in one body and place. The latter is a coalition of one global nation in the midst of diversity.
In closing this message, my dear professionals, I want to draw your attention to this ad copy: “Beyond your imagination”. This is the new promotional charge of Omegabank, a universal bank in Nigeria. This is the new name of this bank that has captured Vision 2030. You can capture this Vision too, if you take advantage of my power. IMAGINE. I inspire people.
Dear professionals. This message is not to excite you. Far from it. It is to transform your business with my power so that you can position yourselves properly for Vision 2030. In order for this message to sink into your mind, I draw your attention to the words of God in Proverbs 4:20-22: ” My son, give heed to my words, incline your ear to my utterances. Do not let them depart from your eyes. Keep them in the center of your heart, for they are life to those who find them and health to all his flesh.”
My final charge to you dear professionals is this: Discover yourself, capture Vision 2030, determine your mission, locate your market segment, transform yourself into a brand, have a trademark, nurse ideas, use your Imagination, be creative, work with wisdom, offer value and satisfaction, promote your efforts and build lasting relationships with your customers. These are the biomarketing indices that will rule the world in 2030.
If you do that, you will succeed. I want you to succeed. If you succeed, then I have succeeded. That
that’s why I think of you, to help you succeed. This is my message to you this season. And this will be the most memorable message you will ever read. Thank you for flying with us. Shalom. Your partner for Vision 2030
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