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Popularity of Golf: Technology & Region Expansion Leading to Demand for Golf Apparel
Golf is gradually losing its elite status, as a new consumer demographic is introduced to the sport. Today, golf continues to witness active participation by people of all ages in different parts of the world. The growing popularity of the sport has led to an increase in the number of international sporting events organized around the world – Golf’s Ryder Cup scheduled to take place in France this year is an example of this. The growing popularity of this sport has not only translated into a larger television audience for international sporting events, but has also increased sales of marketing equipment and golf equipment. The increase in sales of golf clothing has been particularly significant, with many brands expanding their range of offerings to cater for developing demand.
Arrival of ‘Foot Golf’ Likely to Introduce a New Consumer Segment to the Market
As golf has become a popular sport in various countries in Europe, playing foot golf has been seen as a recent trend among amateur golf enthusiasts. International government organizations such as FIFG (The Federation for International Footgolf) take various initiatives to organize global golf tourism and international sporting events such as the FIFG World Cup. Increasing the participation of professional players in these events is likely to influence new players to take up the sport at a professional level – this in turn is likely to translate into increased spending on clothing and equipment.
Technology Developments to Underline Profitable Growth Opportunities
New technological developments have led to significant transformations in the sport of golf. In order to offer performance-enhancing clothing, the manufacturers focus on manufacturing recreational golf clothing that has features that increase comfort and flexibility while playing. In addition to golf apparel, manufacturers are also focusing on integrating advanced features and designs in golf equipment to improve the performance of the players. Leading manufacturers choose a soft plastic casing, with propagation layers covering the golf ball which will allow the ideal swing of the ball. The wider developments in the incorporation of innovative technology in golf apparel and equipment are likely to bode well for the prospects of the global golf apparel market.
Golf’s Growing Popularity Among Women: A Potential Opportunity for Manufacturers
A recent trend observed is the increasing participation of the female golfers in various international golf sports. International sports organizations are taking steps to encourage women to participate in this sport. In addition, these organizations also set up world-class golfing events for women, such as International One-Day events. As more women actively participate in golf sporting events, manufacturers are focusing on creating women-oriented products. It is very likely that women’s golf clothing will become an integral part of the products of leading brands in the future.
Production of Golf Clothing to Promote Employment
More production of golf apparel for local, state level and international golf players creates employment opportunities in both developed and developing countries. The growing popularity of golf as a sporting event is boosting the golf apparel and equipment manufacturing industry. In addition, a growing preference for high-quality clothing, which has smart technology, has further led to a growing need for workers in the manufacturing units. Growing demand for golf apparel and equipment is also driving broader macroeconomic developments in terms of employment and job growth.
The seasonal nature of the game remains a challenge to maintain interest
As the sport of golf can be practiced and played mainly during the summers and winters, sales of golf clothing remain slow during the off-seasons. In addition, due to the seasonal nature of the game, the golf sporting events can only be organized during winters and summers. Demand for golf apparel and equipment has traditionally remained moderate during the off-season, and the status quotient is unlikely to change in the future.
Favoring Low-Priced and Counterfeit Products to Reduce Global Market Growth
The availability of counterfeit products is also expected to restrain the growth of the global golf apparel market. Since the fake products are relatively cheaper, customers prefer to spend on clothes offered at reasonable and lower prices. Furthermore, event organizers have a limited budget for hosting international sporting events. In order to stay within their budgets, event organizers prefer to spend on affordable options, which creates challenges for leading golf apparel companies.
Overall, the global market is expected to witness positive growth attributed to surge in demand for clothing with flexible and comfortable designs. It is also expected that the incorporation of advanced technology will increase the sales of the golf apparel globally. Initiatives taken by international organizations to encourage the participation of female players are also expected to contribute to the growth of the global market. However, the seasonal nature of the game and limited participation rates remain a longstanding challenge for widespread sales of golf apparel.
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