Who Is The Winner Of 2014 Fifa World Cup Cristiano Ronaldo is the Face of a Big Publicity Campaign in South Africa

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Cristiano Ronaldo is the Face of a Big Publicity Campaign in South Africa

Cristiano Ronaldo from Portugal has signed a three-year contract with Castrol where he will be their brand ambassador worldwide. Castrol is one of FIFA’s sponsors until 2014. The Portuguese football star has become the most visible football star on the roads of South Africa in recent weeks, due to an extensive campaign launched by Castrol, a famous brand of automotive lubricants.

Huge billboards in some of Johannesburg, Pretoria, Durban and Cape Town’s busiest thoroughfares show a smiling Cristiano Ronaldo, advertising a well-known brand of car lubricants that promises buyers of their products a meeting with the Portuguese and Real Madrid football star, as as well as tickets for the 2010 World Cup, which starts on June 11 in South Africa.

In these cities, some of the billboards have generated a lot of curiosity among the local population. No one is indifferent to the large images that show Cristiano, who was born in the Island of Madeira and is greatly admired by football fans around the world.

C Ronaldo, who was the face of the same brand of lubricants for almost six months on the roads of South Africa, has become, with this new and even more visible campaign, the biggest star in the world of football, before and during the World. A cup event, at least in terms of visibility.

And, indeed, it is almost impossible not to notice Cristiano Ronaldo the captain of Portugal and the star of Real Madrid, given the size of the billboards, placed mainly in the middle of avenues that separate the flow of traffic.

The television advertising campaign which has been running since October 2009 and will continue until the end of this year’s FIFA World Cup in South Africa, compares Castrol Edge and Cristiano Ronaldo’s ability to perform well under the conditions most extreme.

In the ad, Ronaldo drives down a desert highway, a snowy landscape, through a beautiful mountain and in the middle of city traffic while the rain pours down. All this is interspersed with clips of him playing football while performing in the same set of extreme conditions. The ad ends with the revelation that his car is running on Castrol Edge.

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